When it comes to Facebook advertising, the first thing you want to know is definitely the advertising price. There are many factors that affect the price of Facebook advertising, including industry, geographical location and goals. As more and more companies pay for Facebook advertising, the quality of advertising becomes more and more important. The more important it is, then let’s find out how much it costs to run Facebook ads !
Facebook advertising costs.
1. The daily budget is an average, Facebook ads will try their best to make the results close to the daily budget, but sometimes the ads may have a greater chance of getting more results. In this case, advertising costs may increase by 25% on the daily budget.
2. The cost of Facebook advertising also depends on the target audience. For example, the cost of reaching people aged 18-24 is lower than that of people aged 55-64.
3. Test with a group budget of 7-15 yuan, wait until around 7 or 8 o’clock in the morning to check the data and make adjustments. Or go online around 5:00 pm, test directly with a group budget of about 20 US dollars, and check the data around 7:00 pm.
4. During and after the campaign is running, Facebook will report on the effectiveness of the ad. You can also view results in the Ad Center tab on your homepage or in Ads Manager. It is recommended to check the results during and after the event.
5. When creating a new Facebook ad campaign, you can choose between multiple goals. Depending on the Facebook ad goal, you will pay different amounts for clicks and other types of conversions. The data shows that under “Reach and Leads” In “Generate” campaigns, click costs are high.
Facebook advertising prices for various industries.
The CPC of advertising fees in different industries on Facebook ranges from 0.45 to 3.77 US dollars, which can be divided into 17 industries. The customer acquisition cost ranges from 7.81 US dollars to 301.41 US dollars. This is an average data. The situation of different industries varies greatly. If you make products If the style is more popular, the final advertising fee data will be closer to the table below. If you want to avoid high advertising costs, you need to have better products and advertising creativity than your competitors.
Therefore, Facebook advertising costs can be controlled. If you need to do Facebook advertising billing and rate estimation, it is best to budget at least $50 per day, because this number is already very small for advertising investment, and the investment budget is too small. There is no way to evaluate whether the advertising techniques are correct. Among the many factors that affect Facebook advertising costs, crowd setting is the most difficult and complex. Many Facebook advertising experts can spend a year constantly optimizing advertising groups and audiences, so please do not underestimate it. The amount of work behind it.
(The content of this article is compiled based on Internet materials. It is for the purpose of conveying more information and does not mean that we agree with its views and positions)
